About us
Unique experiences to enhance your skating journey
Skaters are looking for high-quality gear.
We empower our teams to deliver the best products.
We have one goal in mind, user satisfaction on the ice.
Discover New Skating Gear
We offer a wide range of ice skating products, from skates to protective gear, designed for all skill levels. Our commitment to quality ensures that every skater can perform at their best.
Start with the skater – understand their needs and provide the best equipment.
Your Ice Skating Equipment Store
Meet our team
Dedicated professionals driving our success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He is passionate about ice skating and ensures that our products meet the highest standards for performance and safety.
Alex Johnson
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the sports industry, Mich has helped the company to excel in providing top-notch ice skating equipment.
Sarah Lee
Chief Technical Officer
Sarah is passionate about ice skating and inspires our team to innovate. She leads workshops for aspiring skaters and engages with our community of ice sports lovers.
Iris Joe
Chief Financial Officer
Emily, with her extensive experience in the skating industry, helps us understand market trends and improve our offerings. She is committed to driving success and brings her expertise to elevate our brand.